About

Socks by day, scarves by night. The story of Wilful North is a story that starts in a small student halls in Huddersfield….

Wilful North is the creation of textile designer, Holly Picthall. The brand was born in 2015, as a culmination of Holly’s time at University, exploring British folklore, natural dyes and a new found love of digital printing. Spurred on by a job, interning at a small milliner’s studio in Hebden Bridge – Holly had a vision – to create beautiful and luxurious silk scarves, special pieces to be treasured by their wearer and envied by friends and family. Holly now designs and hand finishes most of the scarves from her home studio, while also working full time as a sock designer.

Wilful North scarves are for people unafraid to be themselves. Lovers of colour, of art and coffee and adventures. People who obsess about finding that perfect item to add to their wardrobe and wear for years. Vintage and new, luxury and charity shop. Wilful North ladies (and gents) are eclectic and interesting, a little bit mad but with a lot of soul.

British manufacture is extremely important to Wilful North, it helps Holly ensure high quality, fair wages and means we support lots of other small businesses along the way to creating each piece. It also means our scarves travel less miles and reduce our carbon foot print (hurray!), along with being digitally printed, each scarf is handmade to order – this means less waste in land fill and less stock sitting around (bonus!)

Features & Interviews

Press

About

Socks by day, scarves by night. The story of Wilful North is a story that starts in a small student halls in Huddersfield….

Wilful North is the creation of textile designer, Holly Picthall. The brand was born in 2015, as a culmination of Holly’s time at University, exploring British folklore, natural dyes and a new found love of digital printing. Spurred on by a job, interning at a small milliner’s studio in Hebden Bridge – Holly had a vision – to create beautiful and luxurious silk scarves, special pieces to be treasured by their wearer and envied by friends and family. Holly now designs and hand finishes most of the scarves from her home studio, while also working full time as a sock designer.

Wilful North scarves are for people unafraid to be themselves. Lovers of colour, of art and coffee and adventures. People who obsess about finding that perfect item to add to their wardrobe and wear for years. Vintage and new, luxury and charity shop. Wilful North ladies (and gents) are eclectic and interesting, a little bit mad but with a lot of soul.

British manufacture is extremely important to Wilful North, it helps Holly ensure high quality, fair wages and means we support lots of other small businesses along the way to creating each piece. It also means our scarves travel less miles and reduce our carbon foot print (hurray!), along with being digitally printed, each scarf is handmade to order – this means less waste in land fill and less stock sitting around (bonus!)

AW18 Cover lo res.jpg
Find Wilful here

If you are a shop or gallery interested in stocking Wilful North, please get in touch at wilfulnorth@gmail.com

Press

AW18 Cover lo res.jpg

About

cover.jpg
folksy.jpg

Socks by day, scarves by night. The story of Wilful North is a story that starts in a small student halls in Huddersfield….

Wilful North is the creation of textile designer, Holly Picthall. The brand was born in 2015, as a culmination of Holly’s time at University, exploring British folklore, natural dyes and a new found love of digital printing. Spurred on by a job, interning at a small milliner’s studio in Hebden Bridge – Holly had a vision – to create beautiful and luxurious silk scarves, special pieces to be treasured by their wearer and envied by friends and family. Holly now designs and hand finishes most of the scarves from her home studio, while also working full time as a sock designer.

Wilful North scarves are for people unafraid to be themselves. Lovers of colour, of art and coffee and adventures. People who obsess about finding that perfect item to add to their wardrobe and wear for years. Vintage and new, luxury and charity shop. Wilful North ladies (and gents) are eclectic and interesting, a little bit mad but with a lot of soul.

British manufacture is extremely important to Wilful North, it helps Holly ensure high quality, fair wages and means we support lots of other small businesses along the way to creating each piece. It also means our scarves travel less miles and reduce our carbon foot print (hurray!), along with being digitally printed, each scarf is handmade to order – this means less waste in land fill and less stock sitting around (bonus!)

Wilful North is available to buy, exclusively at the below outlets
nccd logo.jpg
myza logo.png

If you are a shop or gallery interested in stocking Wilful North, please get in touch at wilfulnorth@gmail.com

  • facebook
  • twitter
  • instagram

©2019 Wilful North. Lancashire, England